Those BMW ad execs are smart cookies. Probably the most expensive paintbrush I’ve ever heard of, the 2009 BMW Z4 Roadster was used as such a tool in continuing the company’s art car legacy with its unveiling of the new model.

BMW commissioned South African visual artist Robin Rhode to express on canvas the experience of driving the Z4 Roadster. The ad not only caught my eye but prompted me to do as it said—not buy the car, but witness what happened next on its website. See how the artist created the painting (pictured) by clicking here.